A startup with ‘zero’ funding
Zerodha has not raised venture capital. It is the number one online application for share trading.

Zerodha has not raised venture capital. It is the number one online application for share trading.
Brief: India’s no 1
Zerodha from Bengaluru is India’s number one stock broking company.
It has 8.5 lakh clients. Its nearest competitors such as ICIC (8.4), HDFC ( 6.74), Sharekhan (5.5) have less clients than Zerodha.
Tell me more:
Nithin Kamath, a trader, stated Zerodha 8 years ago. He had been trading for ten years. He wanted to build a broking platform he never had.
Zerodha was first to introduce discount broking to India. It only charged INR 20 per transaction, while others charged a percentage of the trade.
It is growing annually at 200% to 300%. It provides low cost but impactful advice to its customers, through its trading platform Kite. Bigger companies charge higher for providing financial advice.
Why it matters?
Zerodha hasn’t picked up VC funding, which makes it a rare startup.
Founders had already worked for ten years before they started Zerodha.
They saw an opportunity in building a new age stock trading platform with the new technology.
The bigger picture:
Only few companies get venture capital funding. The rest can build Zerodha way.
Spot the gap in the market.
Build a product or a service for the customers.
Worth your time:
Read: Code Zero