अब ऐमज़ान हिंदी में( Amazon in Hindi)
Brief: Indian language users are increasing
Brief: Indian language users are increasing
Inc42 reports that Amazon has launched a pilot hindi mobile website.
It plans to target 242 million internet users, who use Indian languages. Users of Indian languages are expected to reach 536 million by 2021 ( India 2& India 3).
Amazon wants to lead Indian e-commerce space, which is expected to expand to $ 100bn from the current $ 53bn.
Insight: Removing English Tax
Sajith Pai from Blume Ventures had highlighted that nearly 500 million people ( India 2 + India 3) are not able to participate in the economy due to the lack of fluency in English.
Every startup and most business focus on the first segment ( India 1), which is just 31 million or 1/20th of India 2 and India 3.
Worth your time: Report; e-commerce industry in India by RedSeer