Marketing
Selling a product is about finding the gap in customer’s mind
Making tall claims to lure people to buy is wrong strategy. Over promising kills the credibility and hurts the brands and businesses in the long term. Overnight success takes years.
Marketing expert Sean D’Souza suggests 5 step brain audit to sell the products.
Step 1: Build a target profile. It is the one real person, whom a business should target.
Step 2: Identify risk factors. These are the objections by the target profile.
Step 3: Counter objections with reverse testimonials. List down objections and find real life testimonials to counter them.
Step 4: Counter risk with a guarantee. Other than money back, offer customers with a definitive outcome.
Step 5: Unique selling point. It is the most important thing a business does. Repeat it for the customers time and again.
Book: The Brain Audit: Why Customers Buy (And Why They Don’t) Link