Don’t be an asshole
Business owners require a marketing professional or an agency to diagnose the problem, build a strategy and chart out positioning, proposition, activation and media plan. Learning to be a good client helps brands.
David Abbott shared what made a good client.
One, good clients say thank you. Complimenting for good work encourages the teams to do better work.
Two, good clients are open minded, as they are open to new work.
Three, good clients offer clarity of rejection or admission. They do not delay.
Four, good clients trust the professionals, who they allow to work within the constraints of budget.
Five, food clients have power, and are decisive.
Read more: Five things we can learn from David Abbott Link