Big 4 Loosing Out To Koreans & Chinese

Intex, Micromax, Lava & Carbon have lost half their market shares.

Intex, Micromax, Lava & Carbon have lost half their market shares.

Some numbers please

• From 54% in 2015 to 23% in 2018. Samsung is at 32%

• Active Devices in Mn: Micromax (40)| Intex ( 18)| Carbon ( 17–18)| Lava (7mn)

• Market share in %: Micromax ( 11)| Intex (5)| Carbon (4.8)| Lava (2.2)

Will they lose out?

• Top 5 have sixty percent market.

• Micromax and Intex are in top 5.

• There is scope.

How?

• Get on to 4g and bigger screens.

• Cheap phones. Micromax will launch a INR 2000 phone. Intex a INR 3000 phone.

• Partnerships with Google for Android Oreo.

Worth reading: Smart phone revolution