Book; Measure what matters by John Doerr

Learn about objectives and key results.

Intel and Google use Objectives and Key Results as a goal setting system.

Learn about objectives and key results.

What does it say?

• It’s about the system for goal setting, by using objectives and key results. Objectives are the what. Key results are the how. One can have two or three, or maybe four or five, objectives. And three or so key results.

• Objectives are significant, concrete, action oriented, and (ideally) inspirational. They are typically longer lived. They’re bold. When properly designed and deployed, they’re a vaccine against fuzzy thinking — and fuzzy execution.

• The key results are aggressive, but always measurable, time-bound, and limited in number. They’re aggressive but realistic, but most of all, they’re measurable and verifiable. It’s not a key result unless it has a number. How do we set meaningful audacious goals?

Buy and read:

• Buy: Book by John Doerr

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