Burger Singh becomes a gentleman
A home grown burger brand is challenging established foreign brands such as Mcdonald and Burger King.
A home grown burger brand is challenging established foreign brands such as Mcdonald and Burger King.
A local burger dhaba:
Kabir Jeet Singh worked part time in a burger joint. He created Indian flavours. His colleagues called him Burger Singh.
In November 2014 he launched Burger Singh. Now it operates 25 outlets. 20 are in Delhi NCR, one each in Dehradun, Pune and Nagpur.
It’s famous for Indian flavours such as Pao Bhaji and Channa burgers, Udta Punjab, United States Punjab, and more.
It has raised INR 7.5 crores. It employs 370 people, with revenue of Rs 9 crore in FY18.
From Dhaba to underdogs:
What started as an experiment in a Gurgaon apartment, has become a local restaurant brand. They aim to grow their revenue three times.
They plan to increase Burger Singh’s outlet count to 38 by the end of this financial year, and 100 in three years.
They have also planned 20 franchise outlets in the next three years.
Underdog wants to challenge the hotdogs
In less than 5 years they are challenging foreign owned brands such as Wendy’s, Burger King, KFC and Mcdonald.
They have opened 2 restaurants in Uk. They plan to launch 18 more.
They are looking to raise INR 50 crores.