Business hero; Kriti Pula
She built a business using wastage as the raw material for clothing and accessories.
She built a business using wastage as the raw material for clothing and accessories.
Brief: Bio
Kriti is a fashion designer. She graduated from Pearl Design Academy. She is founder of Doodlage, a fashion house. After working with export houses for more than seven years she became an entrepreneur.
It creates wearable fashion, home furnishing & bags out of industrial waste. Doodlage utilises every inch of scrap material that it collects. Check out more.
In her last stint as a country manager for Shopvolution pvt. ltd, a london based content shopping application/website, gave her a holistic understanding of creating, running, managing and promoting brands in a webspace.
What’s her philosophy?
Give alternatives to conventional cotton and. It’s a resource intensive material. Recycle polyester. It stays on earth for 200 years. Other fabrics are recycled cotton polyester, corn, eucalyptus and banana fabrics.
Utilize wastage from the garment industry. It discards between 16–20% of solid fabric and Upto 2% garments. Doodlage creates well finished premium clothes out of this refuse.
Minimize wastage by separating fabric waste, shredding this waste and creating textured panels. We use panels to make bags and home collections.
Fun things:
Actor Ayushman Khurana loves its creations.
Participate in Sustainable Fashion Awards 2019
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