Can Barista become cool again?
Business Standard reports that Barista is readying its version 2.0.
Business Standard reports that Barista is readying its version 2.0.
Brief:
Barista is shifting to Franchise model. Earlier it owned all its stores. It runs 200 stores now.
It aims to open 250 stores by March, 2019, and 1500 stores by 2020.
Out of 50 new stores, 40 will be franchises and the rest will be owned by the company.
How big is Barista today?
It was the original Starbucks, high end and superior. It was also 2nd in terms of the number of cafes.
It has been losing its market share as it has changed hands from Tatas to Sterling to Lavazza to its current owners Canation Hospitality.
It claims to own 200 cafes or 10% of the market share. Cafe Coffee Day owns 1722 cafes, nearly 80% of the marketshare. Starbucks owns more than 120 cafes, 10 percent of the marketshare. Costa Coffee has 50 outlets.
Starbucks, Chayoos, Chai Point are in losses. CCD made a profit of INR 10 crores in FY18. Barista made a profit of INR 36 lakhs.
What is new in Barista?
It launched Quenchers, a sub brand brand for smoothies and shakes.
It will focus more on FMCG products such as premium chocolates and honey.
Opening Barista Diners; restaurant cum cafe, with live kitchens. 1st one opened in Noida.
How to open a cafe?