Can local businesses use MLM to grow?

An American small business grew by using network marketing, but without bothering customers.

An American small business grew by using network marketing, but without bothering customers.

Is network marketing good for the businesses of Delhi-NCR? It has negatives and positives. Since it depends on direct selling and word of mouth, it saves expenditure on marketing. At the same time it is dificult to increase the members.

Life’s Abundance has been making and selling healthy pet food since 1999. It manufactures in small batches to guarantee freshness and quality. It also featured in Small Giants 2019 list.

It relies on customers to market its products.It practices multi level with a difference.There are no quotas. No one has to buy or sell anything. It results in repeat customers. As a result the brand does not rely on big-box stores and Amazon.

Only one brand from Delhi-NCR is competing with multinationals. Modicare is a traditional multi level marketing FMCG brand from Delhi-NCR. There is a scope for more such brands in Delhi-NCR.