Can Sensorial research help avoid restaurant failures

Validating the food menu before opening the restaurant can help

Validating the food menu before opening the restaurant can help

Entrepreneurs should not aim to succeed in restaurant business, because in order to succeed, one must first survive ( Warren Buffett). Taking small bets such as sensorail review helps in coming up market ready products.

Arun Tangri is founder of Tag Taste. Tag Taste offers sensorial review to the customers. He writes, “The 7-point preference score compares the product vis-a-vis its competition and the detailed questionnaire provides the actionable insight on the scope of improvement.”

A sensorial review captures the experience through a questionnaire. Questions range from appearance, aroma, taste, aromatics to flavour, oral texture and overall experience. Tastesrs rate the food or product on a scale of seven between dislike extremely to like extremely.

Tag Taste trains its tasters. They consist of 10,000+ professionals (including master chefs, industry veterans, and culinary students) from 70+ cities across India. They claim that they have worked with 200 companies.