Combo meals fool customers

Bold and bright menu, large images and confusing layout make people spend more, not less.

Bold and bright menu, large images and confusing layout make people spend more, not less.

Brief:

• Customers lap up deals, coupons and combo offers to save money.

• They stealthily encourage customers to spend more money than they save.

• Instead of a list, they show you big and attractive pictures of food. Images accompany confusing choices, and prices in smaller fonts.

• Value meals are to attract poor consumers. Buying multiple items from value menu costs more or equal to combos.

Are combos cheaper than ordering separately?

• Find out: Video

• Prime Video: Fast Food Secret Menus