Market research
Talking with the customers is the easiest way to get insights
Paul Bailey is a brand strategist. He shared how to get deep insights about the customers. It’s as simple as taking a walk amidst your current or prospective customers.
He wrote in Branding Strategy Insider:
But, much like the painting, we’re only seeing a part of the picture. We’re probably getting most of the important information we need, but we’re not getting everything. There’s subtle details and quirks that we’re not picking up on, and this leads to our work not quite having the depth it could have. The thing is, we only get that depth and detail by getting out there into the real world, and doing our research in-person and in front of our subject.
You work in FMCG/CPG? Get out into the supermarket and watch how people shop a category. Stand in an aisle for 30 mins and just analyze people. Watch for their unexpected behaviors that you never would have seen sitting at a desk. Maybe talk to people, but mainly just watch and analyze those little things they’re doing, or not doing for that matter.