Worth Thinking: Data Is The New Oil Or Shampoo.
Telecom companies are copying FMCG companies. They are selling mobile data as FMCG brands sold INR 1 shampoo sachets.
Telecom companies are copying FMCG companies. They are selling mobile data as FMCG brands sold INR 1 shampoo sachets.
What did FMCG companies do?
. Kavincare started the trend in 1983.
. Trend is to make products more affordable. FMCG distribution changed in India forever.
. QSR brands sold INR 30 pizza and INR 25 burger. Personal care brands sold face cream for INR 1.
What are the mobile data plans equivalent of FMCG’s sachets?
Jio recently launched a INR 148 for a month plan.
Airtel: INR 198/ month
Vodafone: INR 198/ Month
All plans have unlimited voice and 1.4gb data per day.
Why is data not oil or shampoo?
After all the more data we create, the more companies will use it. FB patented a framework to find out socio economic background of users.
Activists are fighting against data dredgers. A group of 20lawyers submitted their demand to Justice Srikrishna Committee.