Deadliest weapon for small biz
Small businesses can beat the giants for free
Small businesses can beat the giants for free
Small businesses should double down on customer service, as it is the cheapest way to beat big brands. Small businesses do not have the might of the big businesses to advertise or promote their businesses.
Joseph Jude is a technologist. He writes, “I am not sure if the owner knew the concept of “management by walking around,” but clearly, he was practicing it. We were so impressed that we took a photograph with them. I have never done that. Never.”
Akshaya Bhawan is a small nondescript South Indian restaurant near Tuticorin in Tamilnadu. It has 4.6 ratings on Google. Once customers eat at the outlet, they recommend it to more. Owner is an old man, who talks with his customers. He also advises them about the various dishes on the menu. Customers love the personal attention and the feedback owners seeks from them.
Author of ‘Badass: Making Users Awesome’Kathy Sierra suggests that businesses should focus more on customers, instead of focusing on the service or the product.