ET reports five digital trends for small and medium businesses (SMEs). Do these trends matter for small businesses?
Online presence: SMEs with online presence have twice the revenue than the offline ones. 70% of SMEs are offline. Now Floats, Google and Go Daddy are good resources to start.
Customer care: Technologies such as chatbot or other softwares make it easier to cater to customers. Fresh Works and Zoho offer world class tools from India.
New audience: Millennials are the magic target group for all the businesses. Experts say that it is not a segment at all.
Social media: Majority of marketing initiative has social media as a key tool. Mark Ritson calls it a waste of time.
Cloud: Small businesses will move to cloud. It is not a trend anymore. It is a norm.