Digital trends for small businesses

ET reports five digital trends for small and medium businesses (SMEs). Do these trends matter for small businesses?

Digital trends are good if they increase the business.

ET reports five digital trends for small and medium businesses (SMEs). Do these trends matter for small businesses?

1. Online presence: SMEs with online presence have twice the revenue than the offline ones. 70% of SMEs are offline. Now Floats, Google and Go Daddy are good resources to start.

2. Customer care: Technologies such as chatbot or other softwares make it easier to cater to customers. Fresh Works and Zoho offer world class tools from India.

3. New audience: Millennials are the magic target group for all the businesses. Experts say that it is not a segment at all.

4. Social media: Majority of marketing initiative has social media as a key tool. Mark Ritson calls it a waste of time.

5. Cloud: Small businesses will move to cloud. It is not a trend anymore. It is a norm.