Freelancing
Owning the audience helps creators in the long term
Passion economy allows creators to earn money by using free platforms such as Facebook, Instagram, Substack, Medium, Youtube. While creators create content for free, platforms make money by placing advertisements. Creators do not control the business.
It’s common these days for the platforms to block, restrict or deny the access to the creators due to the rules pertaining to moderation, spam or complaints by other users. In the same manner small platforms such as Substack and Patreon will behave.
Founder of Naked Capitalism wrote, “To put it another way, it’s all well and good to want to be the creative person and not be bogged down with having to deal with the business side of publishing (and trust me, I do not like administrativa). However, when you choose to hand off the tech and monetization activities to the suits, you are at their mercy.”
He suggested building custom websites, blogs, online stores. Reverse engineering platforms is not difficult. Creators will not just have legal control. They will not have to share the commission with the platforms.
Read more: The passion economy and the future of work Link