Does social matter
Future of online communities is about being niche, small and around influencers
Social media
Future of online communities is about being niche, small and around influencers
Instagram, Facebook, Pinterest, Discord, Twitch and Youtube help build social communities. Brands and creators rally people around their core identity and offering. Is it helpful for businesses to create such online communities?
Future of Social Communities report offers some useful insights.
The future of online communities seems to be with the influencers. They partner with brands to create content. Ad dolars are difficult to come by. So, there is a push towards creating online communities.
Smaller communities make people feel safe. Exclusive groups with exclusive content and merchandise work better.
Influencer Sigh Swoon offers membership. Lifestyle influencer Alexis Ren runs a community focussed on wellness. Logan Paul runs Maverick Club.
Big brands are unable to crack the social code. It is mostly a one way communication about their products and what they think .
What works for branded content are giving users agency, serving the niche and not everyone, allow people to share their experiences, offer invectives to community members not outsiders, define the purpose clearly.
Nbg by Nike, Adidas Creators Club, Lulu Lemon are experimenting with online communities.
Know more: Future of social community Link