Domino’s is succeeding without food apps
Jubilant’s ( Promoter of Domino’s and Dunkin) profit rose by 50% in December quarter to INR 96 crores.
Jubilant’s ( Promoter of Domino’s and Dunkin) profit rose by 50% in December quarter to INR 96 crores.
How did it do?
Dunkin Donuts broke even. It also rejigged the menu, such as selling tea.
Domino’s introduced new products with multigrain crusts. It also opened more restaurants.
Same store sales grew by 15% approx.
Why does it matter for restaurants of Delhi-NCR?
Business Standard reports that it did not use food delivery apps such as Zomato and Swiggy.
It opened 35 more brick and mortar stores.
It is not selling at huge discounts.
What is the bigger picture?
It is possible to successfully to run restaurants without food delivery apps.
Focussing on the core of the businesses helps such as improving products.
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