Don’t pay for online media
Build your own media at zero marginal cost
Build your own media at zero marginal cost
Using Goolge, Facebook and Amazon to reach the current and prospective audience costs a lot of money, as online media companies create scarcities. The real cost of media is close to zero.
This means converting all free and paid media into creating your own media. It is by capturing as many emails and SMS text subscribers to build your own database. Data is media and if you own it, future marketing has zero marginal costs such as newsletters.
Digital marketing expert Jaffer Ali writes, “It is my contention that we are experiencing digital media costs so close to zero, let’s call them zero. These costs extend from content creation to distribution. Not only are the marginal costs of digital content and distribution costs near zero, but the fixed costs of the infrastructure are also near zero.”
Anand Sanwal’s newsletter has about 6 lakh subscribers. He outlines the process to build a successful newsletter.
Write regularly.
Write like a human.
Say things, which people don’t.
Visuals matter a lot.
Send newsletter at the same time.
Put in Easter eggs for loyal readers.