E-commerce does not scare Pacific Mall
Malls are the temples of new India. Families go to malls for spending quality time together. More footfalls means more business. Pacific…
Malls are the temples of new India. Families go to malls for spending quality time together. More footfalls means more business. Pacific Mall is one of the busiest in Delhi. Its footfall increased 19% in FY 17.
What does it mean?
Pacific Mall did a business of INR 920 crore. It’s FY 17 footfall was 1.25 crore.
Consumers spent 10% more money.
Its consumption increased by 30%.
Food court sales went up by 40%.
Fashion brands sales grew by 130%.
How did this happen?
The management is focusing on mall as social venue, not just a place for shopping. A mall offers a range of options from food to entertainment to workshops such as…
Upmarket food brands such as Delhi Heights and Chillis ( 10 restaurants )
Activities targeting different age groups such as Scuba Diving summer course for children.
Installing Statue of Liberty and Taj Mahal for events such as Valentine’s day.
Organizing festivals and sales targeting the local customers.
Keeping performing brands such as Lifestyle and Gap.
How does it impact Delhi-NCR?
Ecommerce may be the next big thing in retail, but traditional retail is not going anywhere. It is a similar phenomenon as online videos vs traditional cinemas. Other popular malls in Delhi-NCR are adopting a similar strategy.
DLF’s Mall of India regularly organizes events. The Great India Place is like a fair. Galleria Mall next door organizes live events, and its brands such as Decathlon regularly hold sports meet ups.
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