Every businessman should read this book

Dr. Robert Cialdini wrote Influence in 1984. It explains the psychology of why people say “yes” — and how to apply these understandings.

Learn to influence people to say yes in six steps.

Dr. Robert Cialdini wrote Influence in 1984. It explains the psychology of why people say “yes” — and how to apply these understandings.

PsychologyWhy you should read?

• It has become a must read book for business executives. To influence the clients, customers and bosses.

• Business gurus such as Warren Buffet and Guy Kawasaki recommend it.

What does it say?
There are six weapons of influence. One can learn them.

1. Reciprocation

2. Commitment and Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

Watch: How asking for advice instead of opinion changes things.

Buy: Amazon