Fingerlix; today’s food company
Fingerlix provides fresh ‘almost-ready’ food solutions like snacks and ‘fully-ready’ accompaniments to go with them.
Fingerlix provides fresh ‘almost-ready’ food solutions like snacks and ‘fully-ready’ accompaniments to go with them.
It’s journey:
Varun, Abhijeet and Shree started it in 2016. They defy the myth of young founders. They found a gap in fresh food segment.
Present in 7 cities, with three kitchens in Delhi, Bengaluru and Mumbai.
ID Fresh from Bangalore is their competitor.
Funding worth INR 70 crore.
Less than INR 500 crores of annual sales.
Products:
13 different products comprising parathas, idli and dosa batters.
Shelf life of 7 to 21 days.
All products require a bit of cooking, before one can eat.
Check out videos for kathi roll, pineapple halwa & jaggery dosa.
Challenges:
Fingerlix is facing four challenges.
Food production at scale, as Indian food involves multiple ingredients.
Distribution is the most difficult task. FIngerlix is available online ( Bigbasket), and offline.
Branding is using the right channels to inform and increase awareness. As of now the brand is using online only.
Growth is the lifeline of an FMCG company. It aims to reach the sales of INR 1000 crores in 5 years.
Read more: Forbes India’s coverage of Fingerlix.