First aim, then shoot
Promotion is not marketing
Marketing
Promotion is not marketing
Promoting a personality is different from promoting a brand or tech product. A mere publicity can work wonders for personalities. It won’t work for a brands. Hubspot took out print ads to get more leads.
He writes, “Marketing is studying a market by looking at things such as SWOT analyses, competitor positioning, price sensitivity, what customers want in a product, potential segmentation and available distribution channels.”
Promotions without diagnosing the problem, having a clear policy and a set of clear and coherent actions will lead to failure. Knowing the right mix of advertising, direct response, personal sales, public relations and SEO is how brands and businesses should promote. So, when people use words such as Facebook marketing or Linkedin marketing, they mean Facebook and Linkedin promotion.
Public relations and publicity help in six key things. They help in building credibility. Good publicity helps in building SEO links. If done right, target group starts to trust. At the same time a brand has no control over publicity and public relation. It is labour intensive and can not be tracked.
Worth your time: Advanced guide to online publicity campaigns Link