From negative to positive
A wrong step may help brands
Advertising
A wrong step may help brands
A restaurant used a negative online review as the sales pitch. It helped them stand out. Wrong names of songs and books have made them more popular than with the right names.
The review read: Come in and experience the slowest service that 1 guy on Yelp ever had in his life.
Super hit song Little Green Bag was originally named as Little Greenback ( A popular name for US dollars). Tarantino used the song for Reservoir Dogs and made it more famous. Cult classic book ‘The Medium is The Massage’ was originally called as ‘The Medium is The Message’. The super hit game ’Super Mario’ evolved from the game ‘Donkey Kong’. Wrong translation launched ‘Monkey Kong’ as Only Kong. Singer Cliff Richard used incorrect name to register the presence. Website ‘Compare The Market’ used the incorrect mnemonic to win the market.
Advertising guru Dave Trott wrote, “Because something that’s incorrect often stands out more than something that’s correct.”