Show great testimonials
It is difficult for small businesses to get new clients. Convincing new clients is not easy. People trust online reviews as much as they trust their friends.
Meg Cumby is a testimonial expert. She helps businesses and freelancers craft testimonials. In her latest podcast with ‘Clients From Hell’ shared tips about effective testimonial.
• Addressing the hesitation or concern the client had before buying from you
• Specific results the client saw as a result of buying from you
• How your product or service helped them achieve those results
• Benefits that your client saw from your product or service
• Why the client prefers your solution to other options
• Why the client would recommend you to others
She writes in her blog, “A testimonial’s job is to show you are a pretty safe bet, reducing the perceived risk for a potential client to try something new by engaging you.”
Testimonials remove the objections from the minds of the prospective customers or clients. It’s like walking backwards towards a successful product. Amazon uses internal press release to develop products.