Good strategy, bad strategy

Small businesses struggle because they do not give importance to strategy. Business culture eats strategy for breakfast.

Small businesses struggle because they do not give importance to strategy. Business culture eats strategy for breakfast.

Richard Rumelt writes in his book:

• Strategy is key because it is a coherent steps of analyses, concepts, policies, arguments, and actions that respond to a high stakes challenge.

• We have a sophisticated strategy process, but there is a huge problem of execution. We almost always fall short of the goals we set for ourselves.

• Strategy is about how an organization will move forward.

Good strategy gives superpowers to small businesses, which can beat the businesses several times their size. German Army’s blitzkrieg used the superior strategy than the enemy armies of France, Netherlands and Belgium.