Marketing
Businesses should use customer’s voice to position the brand
Most small brands sound and look same. They do not use the voice of their customers. Right positioning will help the brands to stand out and get more business.
Creating taglines for the audience is one of the ways to position the brand.
There are two types of audience.
They are against you, but they need you.
They are unloved, but they need you.
Writing tagline for your audience can make your voice their voice. It will help the audience in believing your brand.
As per Copyhackers: So what I want you to think about when you’re positioning, one way in– some– there are other ways in– but one question to ask when you’re positioning yourself, yourself, your clients, talking about this, just doing it for fun if you like doing that, in your market or audience, who are the most against you but in need of you? And are they an opportunity then for you to get them on your side by being their voice?
Interviews are key to understand your customers voice. Start with an open ended dialogue. Next narrow down with more specific questions. Helpscout suggestspractising active listening, using metaphors and looking for subtexts.