How to build strategy for your business?

Small businesses can defeat bigger businesses, if they focus on the strategy. While big businesses focus on processes, smaller ones can…

Small businesses can defeat bigger businesses, if they focus on the strategy. While big businesses focus on processes, smaller ones can outsmart them with better insights, and better execution.

Michael Pollard is a brand strategist. He writes, “Strategy is an informed opinion about how to win.” He also writes that the best books on strategy are books on writing.

He shares the process of account planning, which is about coming up with a strategy for the brands. It starts with defining the problem, finding a key insight, coming up with a key strategic idea, executing the idea, and evaluating the impact. Learn more at his Skillshare course.