How to send cold email pitches
Less is more while sending the cold emails.
Less is more while sending the cold emails.
A venture capitalist Elizabeth Yin tweeted about cold emails. Sending a cold email to a prospective client is always tricky. Sender is eager to tell the most about her or his offering. Reader is always short on time.
What are the top 6 things to keep in mind?
You only have 30 seconds to make an impression. So, keep your email as short as possible.
Write with a goal to get response, not to convince the reader.
First two sentences should tell the high level problem your are solving with your product or offering.
Use bullet points to highlight your company and team.
Include clear call to action, such as asking for a meeting, or investment or a pilot.
Do not email without doing the research. Also, do not blind copy everyone.