How to turn passion into a brand

Start with the right strategy

Start with the right strategy

Mark Pollard is a master strategist. He has worked with advertising agencies and digital agencies. He is currently building a community called Sweathead. He shared how brands can identify the problems, and then grow by tackling them. It’s an eight step process.

Step 1: Find key business challenge, or the success for the business.

Step 2: Knowing customers and segmenting them.

Step 3: Finding the human truths around the business.

Step 4: Statin the brand truth, which is unique and motivating to its customers.

Step 5: Coming up with a concise strategy statement in sync with proposition and creative idea.

Step 6: Mapping the customer experience journey.

Step 7: A proposition, which links and evolves the insight and brand truth in an interesting way.

Step 8: Turning all the above into ideas such as content, social media, advertising, promotions.
 
 ​Know more : Learn how to explain an idea. Learn how to make a presentation.