India’s $ 100bn travel industry
Indians made 200 cr trips last year.
Indians made 200 cr trips last year.
Brief:
Google and Bain Co. report that India travel and tourism industry has achieved a scale.
Internet and online travel brands have encouraged more people to travel.
Budget travel is the biggest category of travellers.
Tell me more:
There were 200 crore trips ( domestic and international) in 2018.
Travellers spent nearly $94 billion on transportation, lodging and consumption.
35% more people booked online than the last year. Nearly 9 out of 10 people with internet access rely on online channels for researching.
Nearly 60% of customers book transport and lodging online. More than 50% of consumers share feedback online.
Types of Indian travellers:
Budget group travellers spent $ 29bn.90% researched online. 55% booked online.
Experience travellers spent $ 22bn. Maximum researched online. 60% booked online.
Budget business travellers spent $ 20bn. 86% researched online. 60% booked online.
Frequent travellers spent $ 17bn. 70% booked online.
Occasional travellers spent $ 6bn . Most researched online. 60% booked online.
What is in it for Delhi-NCR?
The travel industry is growing annually at 8% CAGR.
There is an opportunity to serve their 2 and tier 3 cities.
16 crore online users from Tier 2 and 3 cities are not online travellers.
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