India’s fastest growing sauce and condiments brand
37 year old Viraj Bahl leads Veeba. He founded the company in 2013.
37 year old Viraj Bahl leads Veeba. He founded the company in 2013.
He joined his father’s business Fun Foods.
Dr. Oetker’s bought Fun Foods in 2009 for INR 100 crores.
He started a restaurant business; Pocketful. It failed.
He started Veeba Food Services Private Limited in January 2013.
Veeba is a new age consumer food company:
Sama Capital invested in it. It’s the same company which had invested in Paytm and Snapdeal.
It started as B2B suppliers to fast food companies such as Burger King, Dominos, Mcdonald’s, Taco Bell, Starbucks.
In 2015 they launched Veeba foods, a consumer brand. They are present in 70,000 centers.
A 1000 crore valuation:
Last year they raised 40 crores. Third round of investment valued them at INR 750 crores.
Profitable in 2020.
More categories will come in the future.
Fun facts:
Viraj doesn’t market anything which he can not give to his 3 year old son.
He hates to go to Malls.
He could not join his father’s business unless he could earn a certain sum his father had asked him to.