India’s first artisanal jam
Linett Mushran started Bhuira Jam in her fifties
Linett Mushran started Bhuira Jam in her fifties
Bhuira Jams is perhaps India’s first artisanal jam. Before Bhuira the most common jam was mixed fruit jams. After Bhuira’s success hundreds of entrepreneurs have started artisanal food brands.
Linett Mushran started Bhuira in 1999. After she settled in Himachal, she had started making jams, jellies, preserves and marmalade. At first her friends and families loved it. Later she started selling it through shops. Fabindia started selling it with their label. Today it employs more than 19 full time female employees, and about 100 part-time employees. They make 26 products in two factories. They will be crossing 100 tons of production soon.
“I was never a businesswoman,” says Linnet. “It was the adventure and fun of it and the thought of helping these women stay self-sufficient that’s kept me going.”
Bhuira Jams is a template for starting and running small business. It outperforms mass food brands by focussing on quality, craftsmanship, traditional knowledge and trusting local people. Food processing industry is a sunrise sector.
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