Insight; FMCG brands love South India

South India consumes more FMCG products than the rest of India

South India consumes more FMCG products than the rest of India

Brief:

• Mint reports that Five states in South India contribute to about 24% of overall FMCG sales in the country.

• They indulge in small pack sizes, are more experimental, and spend more on an average on their household groceries.

• South India spend roughly ₹7,892 on FMCG compared to ₹7,365 spent by the rest of India

• Southerners buy smaller packets, but more number of packets.

• Southerners pay 31% more for household care products and 12% more for food and beverage products.

Insights:

• WARC reports that South India is more affluent than the rest of the India.

• 33% households in South India are SEC A & SEC B. National average is 24%.

• Their per capita income is 50% more than the national average.

• The Southern region is the first one to adopt modern trade such as e-commerce.