Irresistible product descriptions
Good copy is fundamental to selling D2C goods
Product
Good copy is fundamental to selling D2C goods
D2C (Direct to customers) brands need great copy to sell to the target customers. Indie businesses can outcompete big businesses with great product descriptions. A web page is nothing else, but words.
As per Supermaker: 87 percent of shoppers say product content is extremely or very important when deciding to buy, while detailed product descriptions are one of the top three deciding factors around online purchasing across markets, industries, and verticals.
It shares eight tactics. Top 3 are:
Descriptive product details will help in more sales. Do not shy away from describing things such as material, fit, care, use cases, policies, shipping and returns.
Ditch jargon and use words, which describe textures, moods and feelings the products create.
Address common pain points and customer questions. The product description should explain how the product will solve the pain points or answer the questions.
Worth your time: Why do customers really buy Link