Social media
Facebook tracks the online activities of its users
Facebook claims that Apple is against small businesses. It claims that Apple is blocking users from receiving Facebook ads. 62% of small businesses fail with Facebook Ads
As per Facebook: Case in point, our studies show that when running ads on the Facebook family of apps to drive sales on their websites, small businesses saw a cut of over 60% of their sales, on average, for every dollar they spent when they weren’t able to use their own data to find customers on Facebook
From January 2021 onwards Apple will allow iPhone and iPad owners to stop apps, from tracking them across the Web. Each iPhone or iPad cusomtomer has a unique number. It allows advertisers to track their movements around websites and apps.
Small businesses in India shouldn’t worry, as most of the mobile users in India use android. They should focus on 6 things while running the Facebook business page/account.
Know your audience. Use Facebook insights and Facebook groups to understand more about the audience.
Act like a human. Don’t automate everything. Use replies, live interactions and non-business content to make it more personal.
Build your community. Facebook page tools help in getting reviews, opinions and feedback from the customers and prospects.
Focus on search engine optimisation. Ranking on search engines will improve with useful and contextual content on the page.
Don’t let the competitors eat all the cake. Your customers and prospects are looking for competing brands.
Daily activity puts businesses in front of their customers, which may lead to awareness and sales.
Dig more: How to create a branded Facebook page Link