Landing pages for local businesses
Landing pages help in discovery and more sales
Marketing
Landing pages help in discovery and more sales
Some businesses such as restaurants, upcoming direct to customer brands, old brick and mortar shops do not require websites with lots of information. Because, current and prospective customers want specific information. Local businesses will benefit more from a basic landing page than investing in social media.
One pager landing websites should work while launching the business or the website. It should contain the basic information such as a brief about business, product, and how to order or contact. A good landing page will allow users to easily search for your business. Search engine friendly pages appear on the top of the search list. Once ready, one can advertise about the business using the landing pages.
As per search engine optmization expert Moz any landing page should do five things:
Get a visitor to click (to go to another page, on your site or someone else’s)
Get a visitor to buy
Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
Get a visitor to tell a friend
Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback
3 things matter for good landing pages.
Content or keyword analysis
Links or backlinks
Result analysis or knowing about traffic and click through rates
Watch: What is SEO? Link