Launch; Jubilant launches a health food brand
Go Gourmet is Jubilant’s new launch after Hong’s Kithchen.
Go Gourmet is Jubilant’s new launch after Hong’s Kithchen.
Brief:
Go Gourmet is Jubilant Foods’s latest food brand. Earlier it had launched Hong’s Kitchen.
Go Gourmet is a health food brand. It offers salads, wraps, meal bowls, salads and fruit bowls.
Every box displays the calories and the ingredients in the food. Each meal costs INR 90 and above.
A cloud kitchen brand:
Jubilant has kept it stealth. It is not advertising about it yet.
It is available in fourteen locations in Delhi-NCR.
Each dark kitchen stocks the food a night before the next day delivery. The central kitchen in Noida supplies the food to all the dark kitchens.
Customers can order from their app or through food delivery apps such as Zomato and Swiggy.
It has competition:
Foodtech is growing at a rate of 100% and more.
Faasos is the country’s largest cloud kitchen brand.
Oyo has launched Adraq. It plans to launch twenty different brands.
Swiggy also offers its brand on its platform.
Worth your time:
Cloud