Learn to build vision for the business & teams

Zinegrman’s, the coolest small company of the world teaches how to be cool.

Zinegrman’s, the coolest small company of the world teaches how to be cool.

Brief:

• Ari Weinzweig is founder of Zingerman’s. Inc magazine call it the coolest small company in the USA.

• Zingerman’s is a community of 10 businesses with over 750 employees and over $55 million in annual revenue.

• According to Ari it all starts with the right vision for the business. Avision is a picture of the success of a project at a particular time in the future.

Why is it good for small businesses?

Ari writes that visioning improves the quality of the organization and the personal lives of those who use it.

• Without visioning, it’s easy to be dragged down by pressures and problems, but with it we are lifted to a more positive energy level.

How to do visioning?

Ari shares the rules for writing the vision.

1. Pick the topic.

2. Pick the time frame.

3. List achievements.

4. Write the first draft.

5. Review & redraft

6. Get inputs

7. Get going

Shoutout for fellow entrepreneurs and business leaders:

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