Security certificates are necessary to build trust in the visitors
Independent businesses ignore the fundamentals of good online presence. Most websites do not incorporate safety measures, which do not cost much. It builds trust.
Ravneet is a marketer, who has worked with Bigrock, Bluehost and Hostgator. She tweeted, “PSA: If you are an independent venture, startup, blogger, please get a security certificate for your site (your domain name should be on https and not http).”
She offers more tips:
Hosting companies now issue certificate free with hosting. Call your existing service provider and they should upgrade you to secure certificate.
Your search suffers. Google Chrome marks site insecure & tanks ranking.
User trust suffers, especially if you have online payments/subscription.