The Dining Table is an agency for small businesses
Famous agencies such as Ogilvy only help big brands, as they indulge in expensive campaigns. As per Deloitte 70% of world’s GDP comes from small businesses, which do not employ big agencies.
Raj Kurup and Prahlad Kakkar launched The Dinging Table, a marketing, communications and business consultancy for small businesses. Raj is also founder of Creativeland Asia, an advertising agency. It has worked with brands such as Appy Fizz and Audi. Prahlad Kakkar is famous his ads for brands such as Pepsi.
Raj Kurup calls it a one stop shop: “The Dining Table will customise and aggregate everything an SMEs and family owned business needs. From finding the right agency fit, arriving at right research methodology, restructuring marketing departments, choosing the right business consultants, to a complete design refresh, IP creations, Dining Table will be a business owner’s go-to place to find exactly the right fit or all their marketing, communications and brand transformation needs.”
Small businesses owners are savvy but are uncomfortable about investing in building brands because they think it is going to cost a lot. There are about 42.50 million SMEs, employing 106 million people