Marketing as a joke

Most popular insights about marketing are misleading

Marketing

Most popular insights about marketing are misleading

Photo by chaitanya pillala on Unsplash

Expert writer Ryan Willman has listed down 10 things people say about marketing, which sound like marketing’s version of April Fool. He is also the author of ‘Delusions of Brandeur’.

My top 5 are:

1. Marketing is community or friendship. Or something.

2. The one thing that all consumers want is contrived banter between brands on social media.

3. Engage, don’t sell. If you try to sell anything other than snake oil, you have failed.

4. Every element of marketing is dead, with the exception of organic social media that nobody ever sees.

5. Three things matter in marketing: content, content and content.