Maruti is building its own Carwale/ Car Dekho
Maruti Suzuki wants to be Amazon of cars in India.
Maruti Suzuki wants to be Amazon of cars in India.
Brief:
It’s building a website for car buyers to compare prices.
Maruti will share the online enquires with its dealers.
Leads will be exclusive for Maruti dealers. Now the same leads go to competitor car brands.
It may affect current market leaders such as Car Dekho, Car Wale and Car 24. It already controls 51% of the car market.
Insight:
Buyers may expect more exclusive deals from Maruti. It will entice the site visitors to not buy cars from the rival brands. The data from the website will help personalize the offerings.
Japanese brands such as Honda and Toyota have used online platforms to build online communities. It helps in increasing brand affinity and online sales. Maruti may do the same.