Miniso who?
Miniso is a low cost retailer from China or Japan or Korea. No one knows. There are 24 Mini So stores in Delhi-NCR.
Miniso is a low cost retailer from China or Japan or Korea. No one knows. There are 24 Mini So stores in Delhi-NCR.
What do we know?
Miniso was founded in 2011 by Japanese designer Jun’ya Miyake, and Chinese entrepreneur Ye Guo Fu.
It’s headquarters is in Guangzhou, China. It has opened more than 1000 stores worldwide.
15 in Delhi, 2 in Greater Noida, 3 in Noida, 1 in Gurugram, 2 in Ghaziabad and 1 in Faridabad.
The company aims to open 200 stores by this year end and hopes to increase it to 800 by the year 2019.
It’s revenue in India was more than INR 700 crores. It’s annual revenue from worldwide stores is more than $ 1.5bn.
What is unique about it?
It sells high quality merchandise at low prices, between INR 150 and INR 2,500.
Its products are designed in Europe and Asia before being manufactured in China, Japan, South Korea, Singapore, and Indonesia.
It updates its merchandise every seven days.
Check out what you tubers Banipreet, Dhwani and Heli have to say about it.
Recommended reading:
Also, check out Muji. It means no brand. It predates Mini So, and perhaps Mini So copied them.