Noida’s secret Darshini
Is it Delhi-NCR’s only Bengaluru style fast food outlet or Darshini?
Is it Delhi-NCR’s only Bengaluru style fast food outlet or Darshini?
Bengaluru beats Delhi
Bengaluru has more than 5000 darshinis, small restaurants, which sell hygienic and affordable food.
Delhi-NCR did not have Indian fast food restaurants, serving local food such as rajah rice, kadhi rice, paranthas, puris etc.
Fresh Food Factory is arguably North India’s only darshini. It is in sector 3, Noida. It’s been in business for more than ten years.
Average price of food there is INR 50. Menu
Why does it matter?
Delhi-NCR’s 50 million people either eat expensive food at upmarket restaurants or they eat at the roadside vendors.
There is a gap for such independent small restaurants, which sell affordable and clean food.
Fresh Food Factory is profitable and sustainable. Local governments can encourage people to open such places.
Fun fact: Punchline
Accha Khao Accha Khilao ( Eat good, feed good).