Online gourmet atta chakki from Noida
Delhi is traditionally a trading centre. It has the country’s biggest mandis ( or wholesale markets). Will it lead to new business models?
Delhi is traditionally a trading centre. It has the country’s biggest mandis ( or wholesale markets). Will it lead to new business models?
Brief:
TWF Flours provides artisanal flour. It operates from sector 26 A in Noida. Wheat is ground fresh as per the order. It costs INR 250 and INR 400 for a kilogram.
Pranjal Y Kumar and Arjun Rungta, the founders of TWF, are ex-investment bankers and technologists. They wanted to automate online consumer purchases, but ended selling flour.
Amazon ranks them second in the bakery items category. It offers subscription based plans. First try what they have, and then subscribe. They accept payments through cards, EMIs and crypto currency.
Insights:
Forbes reports that the country is seeing intense activity in the online grocery space. Currently, the market is worth INR 7000 crores. It will grow to INR 35,000 crores by 2020.
TWF flours’ main markets are Delhi-NCR, Bengaluru, and Mumbai. As per the report core markets for online grocery are metro and smaller cities. It’s the right time to launch vertical businesses in online grocery space, due to the sheer size and the future growth.
Fun facts:
The Highland variety comes from Madhya Pradesh and Indie from Rajasthan. Highland is a rain-fed crop, while Indie is sustained by irrigation.
Every zamindar had a patch of land where he would grow crops for his own family. Where he wouldn’t spray fertilizers. This strain hasn’t been artificially hybridized or altered in 10,000 years.
A customer on the West Coast of America asked for 15 kilograms of flour recently. And paid about ₹10,000 just for shipping.