Pakoda marketing

Can marketing create food brands with Indian snacks

Can marketing create food brands with Indian snacks

An average food business is unable to scale, as it lacks a sound marketing plan. Average profit margin for a standalone restaurant (3–5%) is lower than that of restaurant chains (20%).

A marketing plan starts with market research. It should reveal demand, market size, economic indicators, market saturation, and right pricing. A good market research will lead to effective sales and marketing strategy. Strategy should include the knowledge about markets, distribution, positioning, financing, completion, supply chain, promotion and customer service.

Marketer Samuel Brealley writes, “Marketing for small businesses is not about jumping straight into tactics. There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth.”

More than 50% of small businesses do not have a marketing plan. Business colleges and universities also do not focus on courses for small businesses. With the right knowledge of marketing businesses will be able increase their revenues and profits.