Playbook
How to do marketing planning
Marketing professor Bruce Clark suggested a six step marketing plan framework for the businesses. It will help businesses to think long term, move in the right direction and align with the goals and objectives.
Executive summary
Current marketing situation (Product, customer, competitor, distribution)
SWOT (Strength, Weakness, Opportunities, Threats) analysis
Objectives
Marketing strategy (Positioning, pricing, communication)
Action plans, budgeting and metrics
Worth your time: Alternative marketing plan Link