Power of paid social media for b2b marketing

Betsy Hindman is an expert in paid social media marekting. She shares her insights.

Betsy Hindman is an expert in paid social media marketing. She shares her insights.

Organic social media is dead. In 2008–2009, a brand could reach three times of its followers for free. Post 2014 brands could hardly reach 5% of its followers. It’s not just Facebook and Twitter anymore. So, social media is fragmented.

Paid social media is the way out. It requires two things; good content and knowing the audience. Businesses spend money on conferences, sponsorships, earned press. Paid social media amplifies the traditional approach.

It has the ability to reach people and build awareness and trust. It is one of the better ways to build brands versus performance marketing tool. Linkedin is more likely to work for b2b campaigns. Businesses underestimate right targeting and good images.

Start with joining the #ppcchat that happens on Tuesdays at 9:30pm Twitter, where you’ll find a lot of people who work in PPC advertising and paid social. Then, you can go see where they work, and many of them have very informative company blog pages.

Listen to podcasts such as the Social Pros Podcast, The Science of Social Media, B2B Growth Show (for tactics) and Marketing Companion, CMO Moves, and On Brand (for big-picture thinking)